[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fintelligent-content-supply-chain":3,"en\u002Fsettings-page":2996,"blog-what-to-read-next-section":4901},{"content":4,"full_slug":2991,"id":2992,"name":2993,"path":96,"published_at":2994,"uuid":2995},{"tag":5,"_uid":2559,"image":2560,"title":2568,"author":2569,"widget":2601,"bgColor":46,"content":2603,"noIndex":15,"noFollow":15,"component":771,"thumbnail":2985,"meta_image":2987,"meta_title":33,"page_title":33,"description":2989,"publishedDate":2990,"hideFromSitemap":15,"meta_description":33},[6,811,1785,2519,2539],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":800,"full_slug":801,"sort_by_date":96,"position":802,"tag_list":803,"is_startpage":15,"parent_id":804,"meta_data":96,"group_id":805,"first_published_at":806,"release_id":96,"lang":789,"path":96,"alternates":807,"default_full_slug":801,"translated_slugs":808,"_stopResolving":796},"Creative Insights","2024-08-26T14:14:02.775Z","2025-02-12T14:24:09.248Z","2025-02-12T14:24:09.275Z",540225996,"20320e46-5cb9-4165-8067-0dfa4b555d83",{"_uid":14,"title":7,"noIndex":15,"noFollow":15,"component":16,"reference":17,"meta_image":797,"meta_title":33,"page_title":33,"description":781,"illustration":799,"hideFromSitemap":15,"meta_description":33},"5c205721-21c3-4d91-9d2d-0e954b03006e",false,"BlogCategoryOverviewPage",{"name":18,"created_at":19,"published_at":20,"updated_at":21,"id":22,"uuid":23,"content":24,"slug":782,"full_slug":783,"sort_by_date":96,"position":784,"tag_list":785,"is_startpage":15,"parent_id":786,"meta_data":96,"group_id":787,"first_published_at":788,"release_id":96,"lang":789,"path":96,"alternates":790,"default_full_slug":783,"translated_slugs":791,"_stopResolving":796},"10 animation ideas to get you started with Move","2024-09-25T13:03:01.388Z","2026-09-05T00:16:42.798Z","2026-09-05T00:16:42.816Z",553927338,"6a8edbe8-6525-4d99-aa73-69d3a56cbc0b",{"tag":25,"_uid":27,"image":28,"title":18,"author":39,"widget":41,"bgColor":46,"content":47,"noIndex":15,"noFollow":15,"wistiaId":33,"component":771,"thumbnail":772,"youtubeId":33,"meta_image":776,"meta_title":779,"page_title":33,"description":33,"publishedDate":780,"hideFromSitemap":15,"meta_description":781},[26],"a5aa344d-168e-4b53-8361-fddc26b8616c","052fb883-596e-4db6-a148-53187b2ccc75",[29],{"_uid":30,"image":31,"imageAlt":37,"component":38},"26a25cb2-4940-40c0-8ad9-65949b1ed35e",{"id":32,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":34,"copyright":33,"fieldtype":35,"meta_data":36,"is_external_url":15},17435659,"","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F3487d0c843\u002Fanimation-ideas-newblogcover.avif","asset",{},"Linearity","Image",[40],"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"id":42,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":44,"copyright":33,"fieldtype":35,"meta_data":45,"is_external_url":15},18931935,"Animation ideas to get you started with Move | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbfe0781fa8\u002Fanimation-ideas_widget.png",{},"decor-salmon",[48],{"_uid":49,"content":50,"component":770},"ea33439b-b0e9-4682-840f-b4aacae56bc3",{"type":51,"content":52},"doc",[53,64,74,85,106,123,132,141,147,158,170,177,184,202,212,230,236,243,252,258,285,291,298,316,322,340,346,353,365,375,387,405,412,422,432,444,450,457,469,487,493,510,516,523,527,533,544,550,557,567,573,599,630,637,641,647,665,679,686,696,702,734,751],{"type":54,"content":55},"paragraph",[56],{"text":57,"type":58,"marks":59},"Want to start animating but not sure where to start? 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Animate UI designs for apps",[297],{"type":82},{"type":54,"content":299},[300,302,306,308,314],{"text":301,"type":58},"Do you have ideas for user interfaces or ",{"text":303,"type":58,"marks":304},"static UI\u002FUX wireframes",[305],{"type":82},{"text":307,"type":58}," that you'd like to animate for a presentation? Import your designs into Move and make them come alive with our easy-to-use ",{"text":309,"type":58,"marks":310},"Timeline and Keyframe",[311],{"type":93,"attrs":312},{"href":313,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Fmove\u002Fmac\u002Fuser-guide\u002Finterface\u002Ftimeline",{"text":315,"type":58}," features.",{"type":65,"attrs":317},{"id":67,"body":318},[319],{"_uid":320,"emoji":33,"bgColor":46,"markdown":321,"component":73},"i-f66e617d-412d-4405-9fdd-6540cc526c77","Even if you're not a UI\u002FUX designer, animated wireframes are a great addition to your portfolio.",{"type":54,"content":323},[324,329,335],{"text":325,"type":58,"marks":326},"Watch the tutorial video below to follow Linearity's Senior Designer Maddy as she creates ",[327],{"type":61,"attrs":328},{"color":63},{"text":330,"type":58,"marks":331},"animated UI elements",[332],{"type":93,"attrs":333},{"href":334,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimating-ui-elements-with-linearity-move-on-ipad",{"text":336,"type":58,"marks":337}," on an iPad:",[338],{"type":61,"attrs":339},{"color":63},{"type":65,"attrs":341},{"id":67,"body":342},[343],{"src":344,"_uid":345,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpjcGuPXaWVI","i-004ceed0-51cb-4e5f-b961-59195849a1fa",{"type":124,"attrs":347,"content":348},{"level":126},[349],{"text":350,"type":58,"marks":351},"5. Rotate different shapes",[352],{"type":82},{"type":54,"content":354},[355,357,363],{"text":356,"type":58},"You can use shapes in so many ways to tell a story. 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You can experiment with moving the pivot points to take it to the next level.",{"type":65,"attrs":388},{"id":67,"body":389},[390,393],{"src":391,"_uid":392,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5aGAEev7O1g","i-d781cf2f-73a0-421d-a393-cbe86010c189",{"_uid":394,"title":395,"button":396,"component":402,"description":403,"backgroundColor":404},"i-81d5aa7d-1d2e-47b8-a914-623f21e117e2","Ready to create brand assets that pack a punch?",[397],{"_uid":398,"icon":33,"link":399,"size":118,"text":401,"type":120,"component":121},"013c7842-2c89-4a1d-bd7f-c2d00cb00671",{"id":33,"url":400,"linktype":98,"fieldtype":117,"cached_url":400},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Get Started","BlogComponentCta","Visit our Academy for free marketing design courses.\n","purple",{"type":124,"attrs":406,"content":407},{"level":126},[408],{"text":409,"type":58,"marks":410},"6. 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Then, you can rotate the shapes in opposite directions to create a ",{"text":427,"type":58,"marks":428},"psychedelic animated visual",[429],{"type":82},{"text":431,"type":58}," that will capture attention.",{"type":54,"content":433},[434,436,442],{"text":435,"type":58},"Follow the steps in the ",{"text":437,"type":58,"marks":438},"animated photo tutorial",[439],{"type":93,"attrs":440},{"href":441,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-photo",{"text":443,"type":58}," below to get this animation effect:",{"type":65,"attrs":445},{"id":67,"body":446},[447],{"src":448,"_uid":449,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3tn69a1rPc4","i-58261ffc-c22b-4661-9aad-6f2b909e6d48",{"type":124,"attrs":451,"content":452},{"level":126},[453],{"text":454,"type":58,"marks":455},"7. 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You can add them to your website, make looping GIFs, turn them into **Slackmoji for your Slack workspace**, or use them in promotional videos.",{"type":54,"content":494},[495,500,506],{"text":496,"type":58,"marks":497},"Take your icons to the next level with our easy-to-follow ",[498],{"type":61,"attrs":499},{"color":63},{"text":501,"type":58,"marks":502},"icon animation tutorial",[503],{"type":93,"attrs":504},{"href":505,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fanimate-with-move\u002Fanimated-icon",{"text":169,"type":58,"marks":507},[508],{"type":61,"attrs":509},{"color":63},{"type":65,"attrs":511},{"id":67,"body":512},[513],{"src":514,"_uid":515,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FwYO6EvgLGWY","i-e7e22d89-af70-47c0-8b42-145ad3e31184",{"type":124,"attrs":517,"content":518},{"level":126},[519],{"text":520,"type":58,"marks":521},"8. 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When one human recognizes their individual experience in another’s, a connection is formed.",{"type":54,"content":976},[977],{"text":978,"type":58},"Traditional storytelling helps us understand the experiences we have, to empathize and emotionally connect with one another. We use it to define ourselves and our creations, as well as to entertain.",{"type":54,"content":980},[981],{"text":982,"type":58},"You're probably familiar with the traditional story structure of the narrative arc, which is a journey with a set of circumstances that require resolution. There's a beginning, a middle, and an end that follows the arc of exposition, climax, and dénouement.",{"type":65,"attrs":984},{"id":886,"body":985},[986],{"_uid":987,"asset":988,"component":969,"description":998},"i-0a7fbc3b-efc0-4975-a85d-96cf442cd91e",[989],{"_uid":990,"asset":991,"device":967,"component":968},"11d25b1b-da39-4e0c-aabb-8c4e5e5cf060",[992],{"_uid":993,"image":994,"imageAlt":37,"component":38},"2e1d3b7a-0e7f-4ee5-ba4d-9aa7bc30d41d",{"id":995,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":996,"copyright":33,"fieldtype":35,"meta_data":997,"is_private":15,"is_external_url":15},17047884,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F900x533\u002Fad19a2662b\u002Fclimax.jpeg",{},"Image source: [Reedsy](https:\u002F\u002Fblog.reedsy.com\u002Fnarrative-arc\u002F)",{"type":54,"content":1000},[1001],{"text":1002,"type":58},"To tell a compelling story in design, we don't necessarily need the entire narrative structure like a film or novel might. Often, we can just focus on one or a few narrative elements to tell a great visual story or enhance a product experience.",{"type":54,"content":1004},[1005],{"text":1006,"type":58},"While utilizing the arc in the design process, particularly in UX design, is necessary, we can also just focus on one element at a time, for example:",{"type":1008,"content":1009},"bullet_list",[1010,1017,1023,1029,1035,1041],{"type":1011,"content":1012},"list_item",[1013],{"type":54,"content":1014},[1015],{"text":1016,"type":58},"Theme",{"type":1011,"content":1018},[1019],{"type":54,"content":1020},[1021],{"text":1022,"type":58},"Character",{"type":1011,"content":1024},[1025],{"type":54,"content":1026},[1027],{"text":1028,"type":58},"Symbolism",{"type":1011,"content":1030},[1031],{"type":54,"content":1032},[1033],{"text":1034,"type":58},"Setting",{"type":1011,"content":1036},[1037],{"type":54,"content":1038},[1039],{"text":1040,"type":58},"Perspective",{"type":1011,"content":1042},[1043],{"type":54,"content":1044},[1045],{"text":1046,"type":58},"Journey or “plot”",{"type":124,"attrs":1048,"content":1049},{"level":126},[1050],{"text":1051,"type":58,"marks":1052},"Emotion, empathy, and connection",[1053],{"type":82},{"type":54,"content":1055},[1056],{"text":1057,"type":58},"The purpose of a designer is twofold: to create connection (usually by evoking emotion) and to solve problems.",{"type":65,"attrs":1059},{"id":886,"body":1060},[1061],{"_uid":1062,"asset":1063,"component":969,"description":33},"i-0385ceb1-18cf-47f5-97e2-d69330d0f5ad",[1064],{"_uid":1065,"asset":1066,"device":967,"component":968},"fc529b83-2a4f-41b0-ba1d-84d87a458e2a",[1067],{"_uid":1068,"image":1069,"imageAlt":37,"component":38},"0d1de6be-6188-4ac9-9cf2-c6567436a37e",{"id":1070,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1071,"copyright":33,"fieldtype":35,"meta_data":1072,"is_private":15,"is_external_url":15},17047913,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002F1bfb038bc7\u002Funtitled.png",{},{"type":54,"content":1074},[1075,1077,1081],{"text":1076,"type":58},"Empathy is how we relate to one another- it puts us in the experience of another human or group of humans so that we can understand from their perspective and ",{"text":1078,"type":58,"marks":1079},"tap into what they might feel",[1080],{"type":82},{"text":84,"type":58},{"type":54,"content":1083},[1084],{"text":1085,"type":58},"Creating captivating stories helps to guide us into the experience of others. Like anything creative, the design process is an iterative process. Bringing storytelling into this process helps us to return to the purpose of the project, and not get lost in the messiness that creativity can sometimes be.",{"type":54,"content":1087},[1088,1090,1096],{"text":1089,"type":58},"Being guided by emotion, empathy and connection results in design work and ",{"text":1091,"type":58,"marks":1092},"visual communication",[1093],{"type":93,"attrs":1094},{"href":1095,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication",{"text":1097,"type":58}," that gets the audience on the same team as the brand, the product, the artwork.",{"type":124,"attrs":1099,"content":1100},{"level":126},[1101],{"text":1102,"type":58,"marks":1103},"Storytelling trends in design",[1104],{"type":82},{"type":54,"content":1106},[1107],{"text":1108,"type":58},"Trends are always shifting, but the ones we look at below include elements of storytelling and design which will only continue to evolve, so these will always be relevant!",{"type":124,"attrs":1110,"content":1112},{"level":1111},3,[1113],{"text":1114,"type":58,"marks":1115},"Interactive design and user experience",[1116],{"type":82},{"type":54,"content":1118},[1119,1121,1127],{"text":1120,"type":58},"“User experience” is another buzzword in the design and marketing world, but this \"trend\" will only grow in importance. The demand for UX designers is massive, with an ",{"text":1122,"type":58,"marks":1123},"18% growth in demand",[1124],{"type":93,"attrs":1125},{"href":1126,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fmoney.cnn.com\u002Fpf\u002Fbest-jobs\u002F2015\u002Flist\u002Findex.html",{"text":1128,"type":58}," forecast for the next ten years.",{"type":54,"content":1130},[1131,1133,1137],{"text":1132,"type":58},"When we are designing products, experiences, and communication for marketing campaigns, we are designing ",{"text":1134,"type":58,"marks":1135},"for an audience",[1136],{"type":82},{"text":1138,"type":58},". Ensuring that their experience is optimized on every level from visual satisfaction to ease and simplicity, is obviously essential.",{"type":54,"content":1140},[1141],{"text":1142,"type":58},"Storytelling from the perspective of the target audience is used in UX design to guide the process and design decisions so that the result will be optimized to satisfy their needs.",{"type":65,"attrs":1144},{"id":886,"body":1145},[1146],{"_uid":1147,"title":1148,"button":1149,"component":402,"description":1155,"backgroundColor":1156},"i-89e084db-9906-46da-81f0-c9fbbce203db","Unleash Your Creative Potential in Design",[1150],{"_uid":1151,"icon":33,"link":1152,"size":118,"text":1154,"type":120,"component":121},"b6b6102a-349f-4f0c-a238-8dadbe26eda8",{"id":33,"url":1153,"linktype":98,"fieldtype":117,"cached_url":1153},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fillustration\u002F","Explore Gesign Techniques","Discover the endless possibilities of illustration in design. Learn how our tools can help you create stunning, unique designs effortlessly.","green",{"type":54,"content":1158},[1159,1161,1167,1169,1173],{"text":1160,"type":58},"UX designers create personas that represent the target audience to embody their perspective. They incorporate various elements of storytelling such as scenario generation, ",{"text":1162,"type":58,"marks":1163},"storyboards,",[1164],{"type":93,"attrs":1165},{"href":1166,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboards-in-ux-design",{"text":1168,"type":58}," theme, character, and dialogue, to ",{"text":1170,"type":58,"marks":1171},"map an ideal user experience",[1172],{"type":82},{"text":1174,"type":58}," that has considered the entire journey.",{"type":54,"content":1176},[1177],{"text":1178,"type":58},"You’ve probably, at some point in your life, heard a creative director say, “it’s all about the experience, man.”",{"type":54,"content":1180},[1181],{"text":1182,"type":58},"Well, they’re right. Consuming is an experience, and we must design with this in mind.",{"type":54,"content":1184},[1185],{"text":1186,"type":58},"An impactful and satisfying experience is often an interactive one, which has given rise to the trend of interaction in the digital sphere, commonly referred to as Interaction design (IX).",{"type":54,"content":1188},[1189,1191,1195],{"text":1190,"type":58},"An interactive experience might take on a variety of forms, but the foundation is always that it's a ",{"text":1192,"type":58,"marks":1193},"two-way flow of information",[1194],{"type":82},{"text":1196,"type":58},", between user and product.",{"type":65,"attrs":1198},{"id":886,"body":1199},[1200],{"_uid":1201,"emoji":33,"bgColor":46,"markdown":1202,"component":73},"i-c48a44e5-6125-4334-b867-e431da3309b5","In interaction design, the user becomes a co-creator in the story.",{"type":54,"content":1204},[1205,1207,1211],{"text":1206,"type":58},"By completing a task like a quiz or, even, at the most basic level of IX, selecting an \"add to cart\" function, the user ",{"text":1208,"type":58,"marks":1209},"collaborates with the digital experience",[1210],{"type":82},{"text":1212,"type":58}," to co-create an experience unique to each user.",{"type":54,"content":1214},[1215,1217,1221,1223,1229],{"text":1216,"type":58},"A cool example of ",{"text":1218,"type":58,"marks":1219},"Interaction Design",[1220],{"type":82},{"text":1222,"type":58}," is ",{"text":1224,"type":58,"marks":1225},"Nike's Reactor website,",[1226],{"type":93,"attrs":1227},{"href":1228,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.nike-react.com\u002Fassemble",{"text":1230,"type":58}," where you can build your own sneakers.",{"type":65,"attrs":1232},{"id":886,"body":1233},[1234],{"_uid":1235,"asset":1236,"component":969,"description":1246},"i-757ac5a4-38fd-48b6-bdbd-ec74fc6489b1",[1237],{"_uid":1238,"asset":1239,"device":967,"component":968},"6c94ae1f-748b-4738-ab9a-8af9e32df09d",[1240],{"_uid":1241,"image":1242,"imageAlt":37,"component":38},"e5d62977-93c5-4c41-b40e-22bb372f1e80",{"id":1243,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1244,"copyright":33,"fieldtype":35,"meta_data":1245,"is_private":15,"is_external_url":15},17047999,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F958x586\u002Ff07bbbc6cc\u002Fscreenshot_2021-05-20_at_093316.png",{},"Image source: [Nike Reactor](https:\u002F\u002Fwww.nike-react.com\u002Fchoose-running-cycle)",{"type":54,"content":1248},[1249,1251,1255],{"text":1250,"type":58},"Social media, mobile apps, and web development have given rise to a standard where users and consumers ",{"text":1252,"type":58,"marks":1253},"expect to be heard",[1254],{"type":82},{"text":1256,"type":58}," by a brand. Consumers are in dialogue with companies. We need to design with this dialogue and interactivity at the forefront.",{"type":124,"attrs":1258,"content":1259},{"level":1111},[1260],{"text":1261,"type":58,"marks":1262},"Gamification",[1263],{"type":82},{"type":54,"content":1265},[1266],{"text":1267,"type":58},"This is a huge trend in the digital sector, and a surefire way to make any design project ten times more engaging.",{"type":54,"content":1269},[1270],{"text":1271,"type":58},"Applying the concept of gamification requires caution, as it might not be appropriate for every brand or story. However, if it's fitting, you can engage and fascinate your audience while concisely putting across your message by creating a fun, game-like environment.",{"type":54,"content":1273},[1274,1276,1280],{"text":1275,"type":58},"A good example of simple gamification used to ",{"text":1277,"type":58,"marks":1278},"enhance a marketing campaign",[1279],{"type":82},{"text":1281,"type":58}," is M&M’s \"eye-spy\" campaign.",{"type":54,"content":1283},[1284],{"text":1285,"type":58},"The company was launching a new product- the pretzel-flavored M&M. To create more engagement for their marketing campaign, they turned it into a game of eye-spy.",{"type":54,"content":1287},[1288],{"text":1289,"type":58},"All that was required was an image of M&M’s, with one pretzel amongst them that had to be found. People loved it! It was colorful, engaging, and oh-so-simple. It also generated 25,000 new likes on their Facebook page, six thousand shares, and 10,000 comments. Yeah. Pretty engaging.",{"type":65,"attrs":1291},{"id":886,"body":1292},[1293],{"_uid":1294,"asset":1295,"component":969,"description":1305},"i-4531ac6e-d68a-4ae0-9299-af938a6f3297",[1296],{"_uid":1297,"asset":1298,"device":967,"component":968},"d78f04da-38a9-45e5-9bcc-020bff00541b",[1299],{"_uid":1300,"image":1301,"imageAlt":37,"component":38},"fee00c76-a4c8-46b1-9fb0-836bb2987e98",{"id":1302,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1303,"copyright":33,"fieldtype":35,"meta_data":1304,"is_private":15,"is_external_url":15},17048017,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x564\u002Fff545eb6a9\u002F60b277febe857982e9b8edf1_807ff38bf0c31f3e10e8e794f30c8638_copy.jpeg",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F520165825688287209\u002F)",{"type":124,"attrs":1307,"content":1308},{"level":1111},[1309],{"text":1310,"type":58,"marks":1311},"Characters",[1312],{"type":82},{"type":54,"content":1314},[1315,1319],{"text":1316,"type":58,"marks":1317},"Characters are central",[1318],{"type":82},{"text":1320,"type":58}," to storytelling and play a pivotal role in enhancing design as well. It's an age-old fundamental that's still alive and strong.",{"type":65,"attrs":1322},{"id":886,"body":1323},[1324],{"_uid":1325,"emoji":33,"bgColor":46,"markdown":1326,"component":73},"i-7b0b975b-7466-4610-83d1-3da59b4b7fa4","Characters entertain, captivate, create memorability, and help audiences connect and relate. They are a way *in*to your target audience.",{"type":54,"content":1328},[1329],{"text":1330,"type":58},"If you're designing a product, developing graphics for a brand identity, or putting together a marketing campaign, creating a character that your target audience will want to be, to have, or simply admire is textbook marketing psychology that can really lead to a lot of success in your design projects.",{"type":54,"content":1332},[1333],{"text":1334,"type":58},"There are tons of brand mascots you can probably name off the top of your head, from Micky mouse to Frosty’s tiger.",{"type":54,"content":1336},[1337],{"text":1338,"type":58},"Characters are a wonderful way to bring life to a brand and deepen its identity. Characters can bring together the themes, color palettes, typography, and tone of a brand in one succinct asset.",{"type":65,"attrs":1340},{"id":886,"body":1341},[1342],{"_uid":1343,"asset":1344,"component":969,"description":1354},"i-5c165b2c-5b7d-430c-8d96-d73fc60c9ec5",[1345],{"_uid":1346,"asset":1347,"device":967,"component":968},"a8167674-d7c7-4a16-8041-ba62eac913cf",[1348],{"_uid":1349,"image":1350,"imageAlt":37,"component":38},"35e1bbec-af2c-4d01-b6c4-771df404ac55",{"id":1351,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1352,"copyright":33,"fieldtype":35,"meta_data":1353,"is_private":15,"is_external_url":15},17048043,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F400x634\u002F3a47d600c5\u002Fwildclover-breweries-black-dog-2.jpeg",{},"Image source: [Craft Quest](https:\u002F\u002Fcraftquest.co.za\u002Fcraft-beer\u002Fblack-dog\u002F)",{"type":124,"attrs":1356,"content":1357},{"level":1111},[1358],{"text":1359,"type":58,"marks":1360},"Telling stories through text",[1361],{"type":82},{"type":54,"content":1363},[1364,1366,1370],{"text":1365,"type":58},"This might seem like an obvious move, but in 2021, ",{"text":1367,"type":58,"marks":1368},"text-based storytelling",[1369],{"type":82},{"text":1371,"type":58}," is making a big comeback. As a designer, you can use bold and captivating typography to get your visual story noticed.",{"type":54,"content":1373},[1374],{"text":1375,"type":58},"Using text as the focal point in a visual story immediately makes it more captivating, and it will be exciting to see this trend evolve and what designers do with it!",{"type":65,"attrs":1377},{"id":886,"body":1378},[1379,1392,1394],{"_uid":1380,"asset":1381,"component":969,"description":1391},"i-65204d01-9760-4e25-b020-e97d00492922",[1382],{"_uid":1383,"asset":1384,"device":967,"component":968},"fc1e79ff-81c9-4bb5-aaf4-84def0e6471d",[1385],{"_uid":1386,"image":1387,"imageAlt":37,"component":38},"cf2aa722-0f71-4903-a96d-fb29bd19f210",{"id":1388,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1389,"copyright":33,"fieldtype":35,"meta_data":1390,"is_private":15,"is_external_url":15},17048059,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F564x564\u002F04ace47709\u002F60b27877b7b11d6a9216b7bc_2cde7f69b702c92528af328b205854e5.jpeg",{},"Image source: [Pinterest](https:\u002F\u002Fza.pinterest.com\u002Fpin\u002F347621664958527762\u002F)",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1393,"initial":894,"component":674,"backgroundColor":675},"i-0eb9a0ab-66a5-4a59-ad31-3807578c8aed",{"_uid":1395,"asset":1396,"component":969,"description":1406},"i-c40313f4-f0d4-446f-b3b2-0d4e19b20e33",[1397],{"_uid":1398,"asset":1399,"device":967,"component":968},"f7f1218d-6337-45f4-b27a-2d0eb7feba83",[1400],{"_uid":1401,"image":1402,"imageAlt":37,"component":38},"cbe80feb-312c-428e-abd4-443aea9f0ff3",{"id":1403,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1404,"copyright":33,"fieldtype":35,"meta_data":1405,"is_private":15,"is_external_url":15},17048098,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F3c7a880dbd\u002F60b278a61c7edd7a2bf256a8_8a8bad5bcd3604bd667215206702a7f9.png",{},"Image source: [Pinterest](https:\u002F\u002Fwww.pinterest.co.uk\u002Fpin\u002F813181276465474200\u002F)",{"type":124,"attrs":1408,"content":1409},{"level":1111},[1410],{"text":1411,"type":58,"marks":1412},"Audio",[1413],{"type":82},{"type":54,"content":1415},[1416,1418,1424],{"text":1417,"type":58},"Audio is a fantastic way to bring story and life to design projects. It can be used to improve ",{"text":1419,"type":58,"marks":1420},"accessibility in web design",[1421],{"type":93,"attrs":1422},{"href":1423,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Finclusive-design",{"text":1425,"type":58},", guide a gallery experience, and overlay static visuals on social media, for a more dynamic experience.",{"type":65,"attrs":1427},{"id":886,"body":1428},[1429],{"_uid":1430,"emoji":33,"bgColor":46,"markdown":1431,"component":73},"i-92871ee2-dee6-4cd5-aaa9-7351bf06b8fe","Podcasts and audiobooks have seen an explosive rise in popularity in the last decade, which has caused a new appreciation for the diverse art of audio amongst audiences.",{"type":54,"content":1433},[1434],{"text":1435,"type":58},"With audio clips gaining popularity on social media platforms such as Instagram to promote audio-based media, there are some cool opportunities to marry audio with graphic design for an ultra-engaging multimedia experience.",{"type":54,"content":1437},[1438],{"text":1439,"type":58},"It's going to be exciting to see how this trend evolves!",{"type":124,"attrs":1441,"content":1442},{"level":1111},[1443],{"text":1444,"type":58,"marks":1445},"Themes",[1446],{"type":82},{"type":54,"content":1448},[1449],{"text":1450,"type":58},"Any designer will know the sweet, deliciousness of a theme that ties everything together, that can be created around and continuously returned to when you get a bit off track in the messy creative process.",{"type":54,"content":1452},[1453,1455,1459],{"text":1454,"type":58},"\"Theme\" is another storytelling fundamental that's more ongoing than simply a trend, but seems to snowball and only gain importance, especially with anything and ",{"text":1456,"type":58,"marks":1457},"everything becoming a brand",[1458],{"type":82},{"text":1460,"type":58}," on social media, theme is being used more and more for differentiation.",{"type":65,"attrs":1462},{"id":886,"body":1463},[1464],{"_uid":1465,"asset":1466,"component":969,"description":33},"i-e1c073a3-c717-4e36-a1e0-526afe6ec42c",[1467],{"_uid":1468,"asset":1469,"device":967,"component":968},"f5af5c0b-d229-47c0-a4fe-97757944a0ee",[1470],{"_uid":1471,"image":1472,"imageAlt":37,"component":38},"d96b43e6-b7ef-475f-bf3f-d54714bfe4ff",{"id":1473,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1474,"copyright":33,"fieldtype":35,"meta_data":1475,"is_private":15,"is_external_url":15},17048179,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fb7e9bc12d5\u002F60b27942f05f03e8e1eab114_untitled-1-1.png",{},{"type":54,"content":1477},[1478],{"text":1479,"type":58,"marks":1480},"Having a visual theme in place makes your design appear more consistent. 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The site's appealing animations and space in all the right places keep users eagerly scrolling to keep up with the story as it reveals itself. ",[1517],{"type":61,"attrs":1518},{"color":1483},{"text":1520,"type":58,"marks":1521},"Check it out!",[1522],{"type":93,"attrs":1523},{"href":1524,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fjigsaw.google.com\u002F",{"type":65,"attrs":1526},{"id":886,"body":1527},[1528],{"_uid":1529,"asset":1530,"component":969,"description":1540},"i-24d2c347-bb7c-4d03-ad7e-6b00a39e26c4",[1531],{"_uid":1532,"asset":1533,"device":967,"component":968},"00550da2-ee62-450a-9849-d69b4be67ee6",[1534],{"_uid":1535,"image":1536,"imageAlt":37,"component":38},"070e2af2-c7c8-4a46-87fc-499a3b999549",{"id":1537,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1538,"copyright":33,"fieldtype":35,"meta_data":1539,"is_private":15,"is_external_url":15},17048241,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F960x637\u002Fbd39253c9b\u002F60b2797a8a0a9578beae36cb_screenshot_2021-05-20_at_11-16-39.png",{},"Image source: [Google Jigsaw](https:\u002F\u002Fjigsaw.google.com\u002F)",{"type":124,"attrs":1542,"content":1543},{"level":1111},[1544],{"text":1545,"type":58,"marks":1546},"Authenticity",[1547],{"type":82},{"type":54,"content":1549},[1550,1552,1556],{"text":1551,"type":58},"Yet another buzzword. \"Be authentic,\" says every marketing guru out there, which ironically defeats the point of authenticity, because it's innately ",{"text":1553,"type":58,"marks":1554},"not something you can try to be",[1555],{"type":82},{"text":84,"type":58},{"type":65,"attrs":1558},{"id":886,"body":1559},[1560],{"_uid":1561,"title":395,"button":1562,"component":402,"description":1567,"backgroundColor":404},"i-cd54dbbd-3ded-4974-8af0-b7c63ea3109f",[1563],{"_uid":1564,"icon":33,"link":1565,"size":118,"text":1566,"type":120,"component":121},"b4ad755b-74c4-4dad-8ac9-860fb244f933",{"id":33,"url":400,"linktype":98,"fieldtype":117,"cached_url":400},"Get started","Visit our Academy for free marketing design courses.",{"type":54,"content":1569},[1570,1572,1576],{"text":1571,"type":58},"So here is the challenge when it comes to design: how true can you be to the product and the target audience? The more real you can be about the most ",{"text":1573,"type":58,"marks":1574},"honest needs and desires of your customers",[1575],{"type":82},{"text":1577,"type":58},", and the objectives of the brand, the more likely you are to create something authentic that stands out.",{"type":54,"content":1579},[1580],{"text":1581,"type":58},"So much of what we see on the internet feels inauthentic, heavily edited, or simply not quite real. The cool thing about design is that each designer brings their own \"meraki.\"",{"type":65,"attrs":1583},{"id":886,"body":1584},[1585],{"_uid":1586,"emoji":33,"bgColor":46,"markdown":1587,"component":73},"i-e3a60e25-3b84-46ad-a59e-c07d14789eaa","\"Meraki\" refers to an ancient Greek idea meaning to put the essence of yourself into your creation.",{"type":54,"content":1589},[1590],{"text":1591,"type":58,"marks":1592},"Designers who are connected to their individual style and process are more likely to be successful because they can inject a breath of individuality into a brand, website, or online profile.",[1593],{"type":61,"attrs":1594},{"color":1483},{"type":65,"attrs":1596},{"id":886,"body":1597},[1598],{"_uid":1599,"asset":1600,"component":969,"description":33},"i-eb5c7f3a-4cdc-4342-b87c-32c61f25ba48",[1601],{"_uid":1602,"asset":1603,"device":967,"component":968},"dd2e508e-1b77-410d-a6bb-ce418423cdf7",[1604],{"_uid":1605,"image":1606,"imageAlt":37,"component":38},"0d56613a-216f-41ea-8a30-a79f86fe799c",{"id":1607,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1608,"copyright":33,"fieldtype":35,"meta_data":1609,"is_private":15,"is_external_url":15},17048254,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002Fe9894cbbae\u002F60b279b28a4969536aba6fb9_untitled-2-1.png",{},{"type":54,"content":1611},[1612,1614,1618],{"text":1613,"type":58},"There's nothing wrong with writing authentic copy from your own view, ",{"text":1615,"type":58,"marks":1616},"incorporating emotional (or even untouched) photos",[1617],{"type":82},{"text":1619,"type":58}," into your designs, and expressing why you and your designs are important and worthy. Most web users today are always eager to see some authentic self-expression.",{"type":124,"attrs":1621,"content":1622},{"level":1111},[1623],{"text":1624,"type":58,"marks":1625},"Representation and inclusivity",[1626],{"type":82},{"type":54,"content":1628},[1629],{"text":1630,"type":58},"Designers have an important responsibility, as people who play a role in how stories are represented at, often, a mass scale.",{"type":54,"content":1632},[1633],{"text":1634,"type":58},"Having realistic and diverse representation in design is an important part of the story we tell. As designers, we must be aware of how we perpetuate or shift stories in the media.",{"type":54,"content":1636},[1637,1639,1643],{"text":1638,"type":58},"Representation in storytelling and in the media has undergone a major evolution. 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It's important that we know how audiences wish to be represented to bring this to life through design.",{"type":54,"content":1646},[1647],{"text":1648,"type":58},"The characters featured in the language learning app Duolingo are a good example of inclusivity in design storytelling.",{"type":65,"attrs":1650},{"id":886,"body":1651},[1652],{"_uid":1653,"asset":1654,"component":969,"description":1664},"i-ae63d370-8fdf-4b0b-ad41-977ba4dc8cd4",[1655],{"_uid":1656,"asset":1657,"device":967,"component":968},"350a10f1-7630-4e6e-952b-9cf8188426f7",[1658],{"_uid":1659,"image":1660,"imageAlt":37,"component":38},"826adaf2-8636-483f-becd-fda825ed9744",{"id":1661,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1662,"copyright":33,"fieldtype":35,"meta_data":1663,"is_private":15,"is_external_url":15},17048276,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F680x340\u002F53ea272705\u002F60b279e8500bfee94f384551_czqz9zpuaaak3fz.jpeg",{},"Image source: [Twitter](https:\u002F\u002Ftwitter.com\u002Fduolingo\u002Fstatus\u002F692034773502541824)",{"type":124,"attrs":1666,"content":1667},{"level":1111},[1668],{"text":1028,"type":58,"marks":1669},[1670],{"type":82},{"type":54,"content":1672},[1673],{"text":1674,"type":58},"Symbolism plays an essential role in traditional and visual storytelling and is a big graphic design trend at the moment.",{"type":54,"content":1676},[1677,1679,1683],{"text":1678,"type":58},"There are tons of interesting psychological factors behind symbolism, and how people are influenced by symbols of power. Symbolism plays an essential role in storytelling, from ancient myths that use animal totems, gods, and goddesses as ",{"text":1680,"type":58,"marks":1681},"symbols to convey messages",[1682],{"type":82},{"text":1684,"type":58},", to novels, contemporary films, and of course modern branding.",{"type":54,"content":1686},[1687],{"text":1688,"type":58},"Symbolism has always been fundamental in branding and graphic design, but now we're seeing an interesting revival of the trend that's looking back to ancient symbolism for inspiration such as that found in Egyptian, Roman, and Aztec cultures.",{"type":54,"content":1690},[1691],{"text":1692,"type":58},"The symbols that have stood the test of time through history's most influential ancient cultures are deeply alluring.",{"type":65,"attrs":1694},{"id":886,"body":1695},[1696],{"_uid":1697,"asset":1698,"component":969,"description":1708},"i-fb875600-d419-435d-8104-5b26124960fc",[1699],{"_uid":1700,"asset":1701,"device":967,"component":968},"33477c91-daba-460c-99d9-52e9f8c351fe",[1702],{"_uid":1703,"image":1704,"imageAlt":37,"component":38},"f14664c2-b00f-483c-acb4-038a5ae35980",{"id":1705,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1706,"copyright":33,"fieldtype":35,"meta_data":1707,"is_private":15,"is_external_url":15},17048294,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F768x1152\u002F98aae652d0\u002F60b27a13fc06614b4952f788_graphic-design-trends-2021-symbol-revival-poster-scaled.jpeg",{},"Image source: [ZekaGraphic](https:\u002F\u002Fwww.zekagraphic.com\u002F12-graphic-design-trends-for-2021\u002F)",{"type":54,"content":1710},[1711],{"text":1712,"type":58},"Storytelling is a powerful vehicle for conveying narratives and emotions in a visual form.",{"type":54,"content":1714},[1715],{"text":1716,"type":58},"You can tell engaging stories with design in many ways, ranging from developing outstanding user journeys and characters, to incorporating games and sound into your work.",{"type":54,"content":1718},[1719,1721,1725],{"text":1720,"type":58},"Your ultimate goal should be to connect your story with your visuals and brand in a way your audience will really resonate with. 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Here are the top design storytelling trends to know about.","storytelling-in-design","blog\u002Fstorytelling-in-design",2340,[],"d89b9b4c-d0d5-42c6-9aa9-c23ef2661a7d","2024-12-09T16:07:14.288Z",[],[1771,1772],{"path":1764,"name":96,"lang":793,"published":15},{"path":1764,"name":96,"lang":795,"published":15},{"id":96,"alt":96,"name":33,"focus":96,"title":96,"source":96,"filename":33,"copyright":96,"fieldtype":35,"meta_data":1774},{},"education","design-news","blog\u002Ftag\u002Fdesign-news",40,[],"27cddc75-c2b3-462f-8988-1f3a738d7188",[],[1783,1784],{"path":1777,"name":96,"lang":793,"published":15},{"path":1777,"name":96,"lang":795,"published":15},{"name":1786,"created_at":1787,"published_at":1788,"updated_at":1789,"id":1790,"uuid":1791,"content":1792,"slug":2510,"full_slug":2511,"sort_by_date":96,"position":2512,"tag_list":2513,"is_startpage":15,"parent_id":804,"meta_data":96,"group_id":2514,"first_published_at":806,"release_id":96,"lang":789,"path":96,"alternates":2515,"default_full_slug":2511,"translated_slugs":2516,"_stopResolving":796},"design opinions","2024-07-30T11:26:14.914Z","2025-02-12T14:24:13.269Z","2025-02-12T14:24:13.301Z",529805411,"117abf63-fe46-4e39-971b-104cc73771a6",{"_uid":1793,"title":1786,"noIndex":15,"noFollow":15,"component":16,"reference":1794,"meta_image":2508,"meta_title":33,"page_title":33,"description":33,"illustration":1775,"hideFromSitemap":15,"meta_description":33},"c864bfc9-dc61-48a6-9c68-d11cf386f7cd",{"name":1795,"created_at":1796,"published_at":1797,"updated_at":1798,"id":1799,"uuid":1800,"content":1801,"slug":2498,"full_slug":2499,"sort_by_date":96,"position":2500,"tag_list":2501,"is_startpage":15,"parent_id":786,"meta_data":96,"group_id":2502,"first_published_at":2503,"release_id":96,"lang":789,"path":96,"alternates":2504,"default_full_slug":2499,"translated_slugs":2505,"_stopResolving":796},"The coolest 2D animated commercials of all time","2024-09-25T15:09:08.027Z","2026-09-05T00:16:01.157Z","2026-09-05T00:16:01.180Z",553996751,"76ddae14-bd86-4f4c-9e3b-3fc7da908e6d",{"tag":1802,"_uid":1804,"image":1805,"title":1795,"author":1812,"widget":1814,"bgColor":46,"content":1819,"noIndex":15,"noFollow":15,"wistiaId":33,"component":771,"thumbnail":2488,"youtubeId":33,"meta_image":2492,"meta_title":2495,"page_title":33,"description":33,"publishedDate":2496,"hideFromSitemap":15,"meta_description":2497},[1803],"0cc678b7-aaa9-45fb-a642-84a1003b7b6f","db236887-3e74-480d-bec0-a43d99d13c3b",[1806],{"_uid":1807,"image":1808,"imageAlt":37,"component":38},"fbcf2458-fd3c-4994-a244-cb5cef0ce2aa",{"id":1809,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1810,"copyright":33,"fieldtype":35,"meta_data":1811,"is_external_url":15},17438277,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fa7551fe5ec\u002F2d-animated-commercials-newblogcover.avif",{},[1813],"73c16816-b6c3-450e-b946-28850c043cb6",{"id":1815,"alt":1816,"name":33,"focus":33,"title":1816,"source":33,"filename":1817,"copyright":33,"fieldtype":35,"meta_data":1818,"is_external_url":15},18931826,"The coolest 2D animated commercials of all time | Linearity","https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0714d76a49\u002F2d-animated-commercials_widget.png",{},[1820],{"_uid":1821,"content":1822,"component":770},"8ead93eb-f999-4882-b6ba-dab9790e9d25",{"type":51,"content":1823},[1824,1828,1832,1857,1870,1877,1884,1898,1911,1917,1921,1925,1929,1933,1937,1949,1955,1959,1963,1967,1971,1975,1987,1993,1997,2001,2005,2018,2022,2034,2040,2044,2048,2052,2056,2066,2078,2084,2088,2092,2096,2100,2104,2116,2122,2126,2136,2140,2144,2156,2162,2166,2170,2174,2178,2190,2196,2200,2210,2214,2218,2222,2250,2262,2268,2272,2276,2280,2284,2288,2300,2306,2310,2314,2318,2330,2336,2345,2349,2353,2357,2369,2375,2379,2383,2387,2391,2397,2404,2408,2426,2437,2443,2472],{"type":54,"content":1825},[1826],{"text":1827,"type":58},"Trends may come and go, but animation is here to stay. It’s an art form with a history that stretches back centuries and has arguably never been more popular. ",{"type":54,"content":1829},[1830],{"text":1831,"type":58},"We see animation and motion graphics everywhere—in movies, TV shows, social media, websites, and more. Of all the forms of animation, 2D animation has the longest backstory, stretching back to the 19th century.",{"type":54,"content":1833},[1834,1836,1844,1846,1856],{"text":1835,"type":58},"Traditional ",{"text":1837,"type":58,"marks":1838},"animation techniques",[1839,1842],{"type":93,"attrs":1840},{"href":1841,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fearly-animation-devices\u002F",{"type":1843},"underline",{"text":1845,"type":58}," create the illusion of movement by using successive still images, each one a step forward from the previous one. Originally, this was done using hand-painted cels, but it’s now more commonly achieved using ",{"text":1847,"type":58,"marks":1848},"digital animation software",[1849,1855],{"type":93,"attrs":1850},{"href":1851,"uuid":1852,"anchor":96,"target":1853,"linktype":1854},"\u002Fblog\u002Fanimation-apps-for-ipad","8a99534b-8dec-4bb9-8f6d-0a2ecebc5d74","_self","story",{"type":1843},{"text":84,"type":58},{"type":54,"content":1858},[1859,1861,1868],{"text":1860,"type":58},"Ever since ",{"text":1862,"type":58,"marks":1863},"Walt Disney",[1864,1867],{"type":93,"attrs":1865},{"href":1866,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney\u002F",{"type":1843},{"text":1869,"type":58}," took 2D animation into the mainstream via the big screen, it’s captured the hearts of millions of people. Walt Disney Studios might have since expanded to focus more on 3D animation and blockbuster feature films, but 2D animation is still big business. ",{"type":65,"attrs":1871},{"id":1872,"body":1873},"9123cada-ca89-4425-9004-779bd2e8c4af",[1874],{"_uid":1875,"emoji":33,"bgColor":46,"markdown":1876,"component":73},"i-efed85de-60f7-40c0-a33e-211a9f7b60bf","Through advertising and marketing, 2D animation has the ability to define brands and products and make them stand out from the competition.",{"type":54,"content":1878},[1879],{"text":1880,"type":58,"marks":1881},"The following videos display some of the best 2D animated commercials ever created and show the huge impact that a well-animated advertisement can have.",[1882],{"type":61,"attrs":1883},{"color":63},{"type":65,"attrs":1885},{"id":1872,"body":1886},[1887],{"_uid":1888,"image":1889,"title":763,"button":1894,"component":768,"description":769},"i-bb195500-46b9-419e-b00e-31146e8b5360",[1890],{"_uid":1891,"image":1892,"imageAlt":38,"component":38},"2d039f9a-f341-4304-bd91-f6769ab3674a",{"id":760,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":761,"copyright":33,"fieldtype":35,"meta_data":1893,"is_external_url":15},{},[1895],{"_uid":1896,"icon":33,"link":1897,"size":118,"text":401,"type":120,"component":121},"3b41d161-5f9f-401e-a69b-1703aba1d1a5",{"id":33,"url":116,"linktype":98,"fieldtype":117,"cached_url":116},{"type":124,"attrs":1899,"content":1900},{"level":126},[1901,1905],{"text":1902,"type":58,"marks":1903},"1. Red Bull: ",[1904],{"type":82},{"text":1906,"type":58,"marks":1907},"Gives you wiiings",[1908,1909],{"type":82},{"type":1910},"italic",{"type":65,"attrs":1912},{"id":1872,"body":1913},[1914],{"src":1915,"_uid":1916,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FO7aUJbkRYyU?feature=oembed","i-5c246450-693a-49fc-ac32-6e2ebfac2ed8",{"type":54,"content":1918},[1919],{"text":1920,"type":58},"The original Red Bull animated adverts are a masterclass in establishing a brand message and identity with an ad campaign. ",{"type":54,"content":1922},[1923],{"text":1924,"type":58},"This traditional animation series uses hand-drawn characters in a variety of situations, all with one thing in common—at some point, they chug a can of Red Bull, grow wings, and do something extraordinary.",{"type":54,"content":1926},[1927],{"text":1928,"type":58},"It’s an incredibly simple idea that the company has been able to squeeze a huge amount of mileage out of and create a series of animated videos around. ",{"type":54,"content":1930},[1931],{"text":1932,"type":58},"The line drawings and minimal use of color give it a look that has become inseparable from the brand, and the omission of dialogue means that it’s been able to travel between cultures and languages easily. ",{"type":54,"content":1934},[1935],{"text":1936,"type":58},"Red Bull might have spread its tentacles into many different marketing ventures, but these original animated commercials are still the most memorable and effective.",{"type":124,"attrs":1938,"content":1939},{"level":126},[1940,1944],{"text":1941,"type":58,"marks":1942},"2. Coca-Cola: ",[1943],{"type":82},{"text":1945,"type":58,"marks":1946},"A Coke is a Coke is a Coke",[1947,1948],{"type":82},{"type":1910},{"type":65,"attrs":1950},{"id":1872,"body":1951},[1952],{"src":1953,"_uid":1954,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FCiEcW_YEs3E?feature=oembed","i-e8a75313-c4be-4f8f-9300-335223fb4ad3",{"type":54,"content":1956},[1957],{"text":1958,"type":58},"The NFL Superbowl is the single most-watched broadcast in the United States every year and one of the most-viewed sporting events worldwide. ",{"type":54,"content":1960},[1961],{"text":1962,"type":58},"For this reason, commercial breaks are some of the most coveted advertising spots, and companies clamor each year to produce the most memorable and eye-catching adverts for these slots. ",{"type":54,"content":1964},[1965],{"text":1966,"type":58},"The fact that Coca-Cola ran a 2D animated commercial shows that the animation market is as strong as ever.",{"type":54,"content":1968},[1969],{"text":1970,"type":58},"Coca-Cola used a retro animation style, added some deft modern touches, and combined them to reflect its idea that Coke is for everyone and diversity is to be embraced. ",{"type":54,"content":1972},[1973],{"text":1974,"type":58},"The color palette is minimal and on brand, and the sound effects actually made us thirsty. This advert showed that 2D animation still belongs on the biggest of stages.",{"type":124,"attrs":1976,"content":1977},{"level":126},[1978,1982],{"text":1979,"type":58,"marks":1980},"3. Nike: ",[1981],{"type":82},{"text":1983,"type":58,"marks":1984},"Dream Team",[1985,1986],{"type":82},{"type":1910},{"type":65,"attrs":1988},{"id":1872,"body":1989},[1990],{"src":1991,"_uid":1992,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FKlPDDuiO2wk?feature=oembed","i-1f447451-147a-47a0-a0cc-a5a1f5e52304",{"type":54,"content":1994},[1995],{"text":1996,"type":58},"This animated commercial is from way back in 1992 and we love it for multiple reasons. It was made by Nike for the 1992 Olympics for the US basketball ‘Dream Team’. ",{"type":54,"content":1998},[1999],{"text":2000,"type":58},"1992 was the first year that players who were active in the NBA league were allowed to play in the Olympic team, and the result was that the U.S.A. had a team that was unstoppable and demolished the opposition.",{"type":54,"content":2002},[2003],{"text":2004,"type":58},"To mark the occasion, Nike turned the players into an anime-style exaggerated version of themselves. The character animation is impressive, and their over-the-top bulging muscles are really reminiscent of the era. ",{"type":54,"content":2006},[2007,2009,2016],{"text":2008,"type":58},"We like how it uses the ",{"text":2010,"type":58,"marks":2011},"principles of animation",[2012,2015],{"type":93,"attrs":2013},{"href":2014,"uuid":96,"anchor":96,"target":97,"linktype":98},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F12-principles-of-animation\u002F",{"type":1843},{"text":2017,"type":58}," to make the players do things that are physically impossible (like turning into a bull or spinning the opposing players around on a basketball). ",{"type":54,"content":2019},[2020],{"text":2021,"type":58},"We’re not sure if this commercial had anything to do with the live-action and animated Space Jam movie that came out in 1996, but we like to think it was the original inspiration.",{"type":124,"attrs":2023,"content":2024},{"level":126},[2025,2029],{"text":2026,"type":58,"marks":2027},"4. Oreo: ",[2028],{"type":82},{"text":2030,"type":58,"marks":2031},"Wonderfilled",[2032,2033],{"type":82},{"type":1910},{"type":65,"attrs":2035},{"id":1872,"body":2036},[2037],{"src":2038,"_uid":2039,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkI41Fh9RSi0?feature=oembed","i-6e0a389c-37ae-469a-9bcf-40e61d680865",{"type":54,"content":2041},[2042],{"text":2043,"type":58},"If you think you recognize the voice that is singing in this Oreo commercial, then it’s probably because you do. ",{"type":54,"content":2045},[2046],{"text":2047,"type":58},"For this 2D animated commercial, Oreo commissioned the musician Owl City to pen a song especially for it. You might think that the advert is aimed at children, but the creators made it with adults in mind. We guess they understand that adults also love insanely cute animated 2D cartoons.",{"type":54,"content":2049},[2050],{"text":2051,"type":58},"The theme of the advert is basically asking what would happen if you gave an Oreo to an otherwise mean or scary creature—the big bad wolf, a vampire, and a great white shark. ",{"type":54,"content":2053},[2054],{"text":2055,"type":58},"Of course, the result is that the creatures become friendly and relaxed. The color palette, animated lettering, and motion animation are all gorgeously executed, and we imagine that the animation team had a fantastic time working on this commercial.",{"type":65,"attrs":2057},{"id":1872,"body":2058},[2059],{"_uid":2060,"title":395,"button":2061,"component":402,"description":2065,"backgroundColor":404},"i-10a329b3-02e2-4d03-8eba-ed50b1fcf25e",[2062],{"_uid":2063,"icon":33,"link":2064,"size":118,"text":401,"type":120,"component":121},"f795a4fa-a880-43cc-ae18-574c78929470",{"id":33,"url":400,"linktype":98,"fieldtype":117,"cached_url":400},"Visit our Academy for free marketing design courses.\n\n",{"type":124,"attrs":2067,"content":2068},{"level":126},[2069,2073],{"text":2070,"type":58,"marks":2071},"5. Nespresso: ",[2072],{"type":82},{"text":2074,"type":58,"marks":2075},"On Ice",[2076,2077],{"type":82},{"type":1910},{"type":65,"attrs":2079},{"id":1872,"body":2080},[2081],{"src":2082,"_uid":2083,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F9hMASTfxLMQ?feature=oembed","i-ff71b2d7-a1c5-4737-a1f6-61dd776fb1a3",{"type":54,"content":2085},[2086],{"text":2087,"type":58},"The best commercials are the ones that instantly transport you to another place and headspace.",{"type":54,"content":2089},[2090],{"text":2091,"type":58},"Inside a mere 30 seconds, this 2D animated advert for Nespresso on Ice takes you to the side of a lake overlooking a marina and finally sets you aboard a yacht. ",{"type":54,"content":2093},[2094],{"text":2095,"type":58},"The sound effects are so on point, with ice cubes rattling around in a glass while coffee is poured over them.",{"type":54,"content":2097},[2098],{"text":2099,"type":58},"It uses bright colors and sharp vector graphics throughout, seamlessly gliding from scene to scene with minimal movement. We think it’s a perfect example of how digital animation can really bring a product to life and create a feeling around it. ",{"type":54,"content":2101},[2102],{"text":2103,"type":58},"If you’re asking how to make your product a mood, then this Nespresso commercial should be your blueprint.",{"type":124,"attrs":2105,"content":2106},{"level":126},[2107,2111],{"text":2108,"type":58,"marks":2109},"6. Rick and Morty: ",[2110],{"type":82},{"text":2112,"type":58,"marks":2113},"Sony PS5",[2114,2115],{"type":82},{"type":1910},{"type":65,"attrs":2117},{"id":1872,"body":2118},[2119],{"src":2120,"_uid":2121,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FrIjg3qyDkQs?feature=oembed","i-30419dcf-136e-419b-a1c2-01d731deb46c",{"type":54,"content":2123},[2124],{"text":2125,"type":58},"Using celebrities and well-known figures to sell products is nothing new and is one of the most standard advertising and marketing practices we can think of. ",{"type":54,"content":2127},[2128,2130,2134],{"text":2129,"type":58},"However, it’s not so often that celebrities are animated cartoon characters (unless they are the mascots of the product, as with many breakfast cereal products). The way that Sony has used ",{"text":2131,"type":58,"marks":2132},"Rick and Morty",[2133],{"type":1910},{"text":2135,"type":58}," to plug the PS5 console is incredibly smart and funny.",{"type":54,"content":2137},[2138],{"text":2139,"type":58},"This commercial appeared on Adult Swim—the Cartoon Network for mature audiences—and plays up to the market. It forgoes any kind of special effects or pizazz, and it’s ‘very meta’ in tone. ",{"type":54,"content":2141},[2142],{"text":2143,"type":58},"Morty tries to explain some of the features of the console while Rick is in the background, busily counting the money they have been paid to hawk the product. They expose the way advertising works and, in the process, make an honest, authentic, and effective commercial.",{"type":124,"attrs":2145,"content":2146},{"level":126},[2147,2151],{"text":2148,"type":58,"marks":2149},"7. Gatorade: ",[2150],{"type":82},{"text":2152,"type":58,"marks":2153},"The boy who learned to fly",[2154,2155],{"type":82},{"type":1910},{"type":65,"attrs":2157},{"id":1872,"body":2158},[2159],{"src":2160,"_uid":2161,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkIDUfSQ32jU?feature=oembed","i-a3b263b3-fe21-4841-aa45-253f26907927",{"type":54,"content":2163},[2164],{"text":2165,"type":58},"This isn’t as much an animated commercial as it’s a short animated feature film. Produced by Gatorade, it shows the kind of boundary-pushing creative marketing content that forward-thinking companies can put out there. ",{"type":54,"content":2167},[2168],{"text":2169,"type":58},"The seven-minute-long 2D animation video tells the story of the life of Usain Bolt, the fastest man in the world.",{"type":54,"content":2171},[2172],{"text":2173,"type":58},"It’s an exhilarating and heartwarming tale that animation brings to life and that shows the power of 2D animation at its best. Recreating this story using actors would be very expensive and extremely difficult. ",{"type":54,"content":2175},[2176],{"text":2177,"type":58},"Also, it would be hard to recreate the scene at 5.30 when Usain runs on clouds. Hats off to Gatorade for making this short film happen and showing what an amazing storytelling technique animation can be.",{"type":124,"attrs":2179,"content":2180},{"level":126},[2181,2185],{"text":2182,"type":58,"marks":2183},"8. Honda: ",[2184],{"type":82},{"text":2186,"type":58,"marks":2187},"Paper",[2188,2189],{"type":82},{"type":1910},{"type":65,"attrs":2191},{"id":1872,"body":2192},[2193],{"src":2194,"_uid":2195,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F54P6jlIQsXs?feature=oembed","i-6eaeeb37-d238-4adc-8ca2-963d716fc28c",{"type":54,"content":2197},[2198],{"text":2199,"type":58},"The Honda commercial titled 'Paper' is an ideal piece of advertising that showcases the company's rich history and diverse product range through the creative use of hand-drawn 2D animation. ",{"type":54,"content":2201},[2202,2204,2208],{"text":2203,"type":58},"What sets this commercial apart is its captivating execution: the entire narrative unfolds on a ",{"text":2205,"type":58,"marks":2206},"continuous roll of paper",[2207],{"type":82},{"text":2209,"type":58},". ",{"type":54,"content":2211},[2212],{"text":2213,"type":58},"Each scene seamlessly transitions into the next through clever animations that simulate the paper being folded, torn, and manipulated to reveal new images.",{"type":54,"content":2215},[2216],{"text":2217,"type":58},"The commercial begins with Honda's early days, highlighting founder Soichiro Honda's initial interest in motorized bicycles, and progresses through the company's history of innovation in motorcycles, automobiles, marine engines, and even aerospace technology. ",{"type":54,"content":2219},[2220],{"text":2221,"type":58},"Each product is meticulously illustrated and animated to come to life on the paper, telling a story of evolution and creation that spans decades.",{"type":65,"attrs":2223},{"id":1872,"body":2224},[2225],{"_uid":2226,"cards":2227,"component":629},"i-f42b930e-8304-4151-aafe-e6b1b632c34f",[2228,2239],{"_uid":2229,"image":2230,"button":2234,"component":617},"cc6cd419-5088-46f6-83c6-64f863044daa",{"id":2231,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2232,"copyright":33,"fieldtype":35,"meta_data":2233,"is_external_url":15},17438447,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F9a8c454501\u002Ffilters_format-webp-_quality-75-2.webp",{},[2235],{"_uid":2236,"icon":33,"link":2237,"size":118,"text":616,"type":120,"component":121},"5391f8f1-d626-4539-8a2a-771a69942170",{"id":33,"url":2238,"linktype":98,"fieldtype":117,"cached_url":2238},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fbusiness-rocket-launch-social-media-post\u002F",{"_uid":2240,"image":2241,"button":2245,"component":617},"f9ad11a2-6c79-4584-bb44-e6471555f00d",{"id":2242,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2243,"copyright":33,"fieldtype":35,"meta_data":2244,"is_external_url":15},17438446,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F82ca701aa5\u002Ffilters_format-webp-_quality-75-3.webp",{},[2246],{"_uid":2247,"icon":33,"link":2248,"size":118,"text":616,"type":120,"component":121},"1354bfa5-2109-49b6-bf13-93176dab1f8d",{"id":33,"url":2249,"linktype":98,"fieldtype":117,"cached_url":2249},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcrypto-solutions-digital-ad\u002F",{"type":124,"attrs":2251,"content":2252},{"level":126},[2253,2257],{"text":2254,"type":58,"marks":2255},"9. Chobani: ",[2256],{"type":82},{"text":2258,"type":58,"marks":2259},"Dear Alice",[2260,2261],{"type":82},{"type":1910},{"type":65,"attrs":2263},{"id":1872,"body":2264},[2265],{"src":2266,"_uid":2267,"component":176},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fz-Ng5ZvrDm4?feature=oembed","i-8e6cca84-de98-40d4-9c3c-35ba1b9e20fa",{"type":54,"content":2269},[2270],{"text":2271,"type":58},"The \"Dear Alice\" ad by Chobani utilizes 2D animation to tell the story from the perspective of a young girl named Alice. ",{"type":54,"content":2273},[2274],{"text":2275,"type":58},"The animation style is warm and inviting, with a hand-drawn look that evokes a sense of nostalgia and simplicity, mirroring Chobani's brand ethos of naturalness and wholesomeness. ",{"type":54,"content":2277},[2278],{"text":2279,"type":58},"The story typically focuses on growth, health, and the joy of sharing moments with loved ones, aligning with Chobani's commitment to producing high-quality, nutritious food products.",{"type":54,"content":2281},[2282],{"text":2283,"type":58},"With its fluid movements and expressive characters, the animation technique brings the story to life in a way that resonates with viewers of all ages. ",{"type":54,"content":2285},[2286],{"text":2287,"type":58},"The use of vibrant colors, detailed backgrounds, and thoughtful character designs contribute to the ad's overall effectiveness, making it memorable and impactful.",{"type":124,"attrs":2289,"content":2290},{"level":126},[2291,2295],{"text":2292,"type":58,"marks":2293},"10. 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As content demand outpaces traditional production models, organisations that give AI structured brand knowledge rather than just prompts will achieve faster campaign delivery, stronger brand governance and lower production costs.",{"type":54,"attrs":2615},{"textAlign":96},{"type":124,"attrs":2617,"content":2618},{"level":1111,"textAlign":96},[2619],{"text":2620,"type":58,"marks":2621},"Marketing needs more than AI. It needs an intelligent brand.",[2622],{"type":82},{"type":54,"attrs":2624,"content":2625},{"textAlign":96},[2626],{"text":2627,"type":58},"Marketing has entered a new era.",{"type":54,"attrs":2629,"content":2630},{"textAlign":96},[2631],{"text":2632,"type":58},"The demand for content has grown exponentially. Every campaign now requires multiple formats, languages, channels, regions and audience variations. 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",[2738],{"type":82},{"text":2740,"type":58},"As organisations grow, more people contribute to content creation — internal teams, regional offices, external agencies, partners, and increasingly, AI. Every additional contributor increases the risk of inconsistent branding.",{"type":1011,"content":2742},[2743],{"type":54,"attrs":2744,"content":2745},{"textAlign":96},[2746,2750],{"text":2747,"type":58,"marks":2748},"AI without brand intelligence creates risk.",[2749],{"type":82},{"text":2751,"type":58},"Generative AI can produce content within seconds. However, it rarely understands brand hierarchy, typography, colour systems, tone of voice, layout principles, design rules or compliance requirements. 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",{"type":54,"attrs":2798,"content":2799},{"textAlign":96},[2800],{"text":2801,"type":58},"A structured understanding of how the organisation presents itself visually and verbally.",{"type":124,"attrs":2803,"content":2804},{"level":2793,"textAlign":96},[2805],{"text":2806,"type":58},"Artificial Intelligence.",{"type":54,"attrs":2808,"content":2809},{"textAlign":96},[2810],{"text":2811,"type":58},"The ability to generate content rapidly and at scale.",{"type":124,"attrs":2813,"content":2814},{"level":2793,"textAlign":96},[2815],{"text":2816,"type":58},"Human Creativity.",{"type":54,"attrs":2818,"content":2819},{"textAlign":96},[2820],{"text":2821,"type":58},"Creative professionals who guide strategy, storytelling and innovation rather than repetitive production.",{"type":54,"attrs":2823,"content":2824},{"textAlign":96},[2825],{"text":2826,"type":58},"Together, these elements create the Intelligent Content Supply Chain.",{"type":124,"attrs":2828,"content":2829},{"level":1111,"textAlign":96},[2830],{"text":2831,"type":58,"marks":2832},"How Linearity Changes the Model",[2833],{"type":82},{"type":54,"attrs":2835,"content":2836},{"textAlign":96},[2837],{"text":2838,"type":58},"Rather than acting as another design application, Linearity enables organisations to transform their brand into an intelligent system that AI can understand.",{"type":65,"attrs":2840},{"id":2660,"body":2841},[2842],{"_uid":2843,"asset":2844,"component":969,"description":33},"i-5c0b1776-f457-4eaf-b066-1c90017da237",[2845],{"_uid":2846,"asset":2847,"device":967,"component":968},"ba7405aa-4543-4b58-95d5-eae16edb5000",[2848],{"_uid":2849,"image":2850,"imageAlt":2854,"component":38},"3e8a1e87-2ea6-4635-b59e-defb45807c40",{"id":2851,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2852,"copyright":33,"fieldtype":35,"meta_data":2853,"is_external_url":15},196221743135989,"https:\u002F\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F3840x2160\u002F960b5ebe64\u002Fintelligence-node-graph-1.png",{},"inout",{"type":54,"attrs":2856,"content":2857},{"textAlign":96},[2858],{"text":2859,"type":58},"Instead of relying on prompts alone, AI works from structured brand knowledge. 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",[2883],{"type":82},{"text":2885,"type":58},"Campaigns can move from concept to execution significantly faster by reducing repetitive production work.",{"type":1011,"content":2887},[2888],{"type":54,"attrs":2889,"content":2890},{"textAlign":96},[2891,2895],{"text":2892,"type":58,"marks":2893},"Improved brand governance. ",[2894],{"type":82},{"text":2896,"type":58},"Every asset begins from an approved brand foundation, reducing inconsistency across teams and regions.",{"type":1011,"content":2898},[2899],{"type":54,"attrs":2900,"content":2901},{"textAlign":96},[2902,2906],{"text":2903,"type":58,"marks":2904},"Lower production costs. ",[2905],{"type":82},{"text":2907,"type":58},"Automation reduces repetitive manual work while enabling creative teams to focus on higher-value activities.",{"type":1011,"content":2909},[2910],{"type":54,"attrs":2911,"content":2912},{"textAlign":96},[2913,2917],{"text":2914,"type":58,"marks":2915},"Greater personalisation. ",[2916],{"type":82},{"text":2918,"type":58},"Marketing teams can efficiently generate larger numbers of audience, language and regional variations without multiplying design effort.",{"type":1011,"content":2920},[2921],{"type":54,"attrs":2922,"content":2923},{"textAlign":96},[2924,2928],{"text":2925,"type":58,"marks":2926},"Future-ready marketing. 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Increasingly, every organisation will use AI.",{"type":54,"attrs":2959,"content":2960},{"textAlign":96},[2961],{"text":2962,"type":58},"The organisations that succeed will not simply create more content. They will create better systems for creating content.",{"type":54,"attrs":2964,"content":2965},{"textAlign":96},[2966],{"text":2967,"type":58},"The future of marketing belongs to organisations whose brands are not just documented, but understood by AI.",{"type":54,"attrs":2969,"content":2970},{"textAlign":96},[2971],{"text":2972,"type":58},"That is the foundation of the Intelligent Content Supply Chain.",{"type":54,"attrs":2974,"content":2975},{"textAlign":96},[2976],{"text":2977,"type":58,"marks":2978},"About Linearity",[2979],{"type":82},{"type":54,"attrs":2981,"content":2982},{"textAlign":96},[2983],{"text":2984,"type":58},"Linearity enables organisations to transform their brand into an intelligent, AI-ready system capable of generating editable, on-brand content at enterprise scale. 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The composition may be right while the color is wrong. The subject may work, but the background needs more space for a headline. Traditional AI image generators often make you restart the prompt and hope the next result is closer. Linearity AI's Image Mode is designed for a more practical process: generate, review, edit and keep moving.",{"type":54,"attrs":6598,"content":6599},{"textAlign":96},[6600],{"text":6601,"type":58},"That matters when you are creating campaign graphics, social posts, ads, email banners, or presentation visuals. You need more than an attractive image. You need an image that fits the message, format, and brand around it.",{"type":124,"attrs":6603,"content":6604},{"level":126,"textAlign":96},[6605],{"text":6606,"type":58},"What is AI Image Mode?",{"type":54,"attrs":6608,"content":6609},{"textAlign":96},[6610,6613],{"text":6238,"type":58,"marks":6611},[6612],{"type":82},{"text":6614,"type":58}," is an AI image generation and editing workflow inside Linearity. 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