Native Advertising

Native advertising is sponsored content that adapts to the platform it’s presented on. It functions similarly to an advertorial; the word native signifies the seamless blending of the advertising into the media type. It can be challenging for potential consumers to identify the presented content at first.

Contemporary platforms of native advertising are promoted articles, videos, commentary, music, and many more.

To prevent the potential consumer from being deceived, the content must be disclosed as such. Commonly used terms to identify the displayed content as a native advertisement are “Advertisement,” “Ad,” “Promoted,” “Sponsored,” “Featured Partner,” or “Suggested Post,” “Promoted by [brand],” “Sponsored by [brand],” or “Presented by [brand]” in the corner or bottom of ads or subtitles.

native advertisement visual

The currently most commonly used native advertising can be found in the in-feed of apps.

In-feed native advertising in apps. Image source:

Due to the dramatic increase in native advertising on social media platforms and blogs, the Federal Trade Commission released specific Endorsement Guidelines in 2009 for consumers to identify native advertising.

Node Type

Node Types are created by handles that extend from a Bézier Node when set as either Mirrored, Asymmetric or Disconnected

If you activate the Bézier Curve function, your Node converts into a Bézier Node. Once the Node has been converted into a Bézier Node, you can choose between four different Bézier Node Types: The Single Node, the Mirrored Node, the Asymmetric Node, and the Disconnected Node.

These Node Types are created by the handles that extend from the Bézier Node and their orientation and behavior.

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