Ever wondered why some logos stick in your mind? Well, it's not magic. It's good design.
A perfect logo design isn’t just a random symbol. It’s the face of your brand. Your company logo helps customers distinguish you from the competition. And it's what they call to memory when they need your products or services.
This is why your corporate logo is so important when establishing your brand or rebranding. It's what your target audience will see on your website, product packaging, marketing materials, and social media platforms.
This step-by-step tutorial will showcase how to create a well-designed logo using Linearity Curve's powerful vector design tools.
Jumpstart your ideas with Linearity Curve
Take your designs to the next level.
Watch the video below and scroll down to follow the design tips and instructions.
Set up your Artboard
You'll need a fresh canvas to work on.
Open Linearity Curve on your Mac, iPad, or iPhone and create a new document. We're going to use an iPad for this tutorial.
You can choose a template or custom size. We recommend something like 2000 x 2000 px for a square logo.
If you'd like to add a colored Artboard background, use the Shape Tool to draw a rectangle over the entire Artboard. Set your Fill color to Solid or Gradient.
Then, you can go to your Layers tab and lock the background layer by tapping on the open lock icon on the right. This will stop the background shape from accidentally being moved around while you're designing.
The background might be a supporting player, but it can make your logo pop in unexpected ways.
Your canvas is ready, and you're all set to start designing your logo.
Design your logo
Add a new layer in the Layers tab for your logo. With Curve's design software, managing layers is a walk in the park. You can add, rearrange, and lock layers with just a few taps or clicks.
There are different types of logos for you to consider:
- Emblems (like crests and badges)
- Pictorial marks (or logo symbols)
- Wordmarks (or logotypes)
- Monogram logos (or lettermarks)
- Abstract logo marks (non-pictorial)
- Mascot logos (contain a character)
- Combination marks (any combination of the above)
Depending on the look and feel of your brand, you may start your design with a photo to trace, a wordmark, or a few organic shapes.
If you don't have a graphic designer on your team and have limited design experience, don't fret. Check out our library of 2000+ free design assets you can use to design your logo, like these business card designs:
Our example uses a realistic crab image to create a fish restaurant logo. Here's how we did it:
In Curve, open the Library (+) tab and upload or search for a stock image.
Then, use Auto Trace to turn the image into a vector shape. Select your traced shape and add a Fill color. This is your logo symbol or mascot.
Choose a contrasting or complementary color that'll grab the attention of customers.
Choose fonts and add your company name
For potential customers to know what your brand is about, you need to add some text. We'll add the company name—in this example, it's Holy Crab Grill & Bar.
Go ahead and select the Text Tool and choose your Fill color.
Drag the Text Tool across the area where you want your logotype to appear and type or paste your text.
Change the font, size, letter spacing, and other text options by navigating to the Style tab. We'll choose the Alegreya font for our Holy Crab logo.
Simply drag and drop your text anywhere on the Artboard until you're happy with its placement for your logo. Holding down one finger while moving your artwork ensures it moves in a straight line.
To align two or more items, use the Selection Tool and choose Multi Select Mode. Select all the elements you want to align and tap on the Align item in the Quick Actions toolbar that appears below your selection.
Now, we'll add 'Grill & Bar' in a script font underneath 'Holy Crab.' Follow the same process as above, but select a different font. We'll also make the font smaller to create a visual hierarchy.
In the next step, we’ll wrap up our logo design journey with final adjustments and exporting tips.
Make your final adjustments and export
Your logo has shape, color, and character. Now, let's tie everything together.
Add any finishing touches and resize and edit elements as needed.
Curve enables you to work in vector file formats based on mathematical formulas instead of raster pixels. This means you can resize your logo without worrying about pixelation.
Ready to export your new logo? Head over to the File dropdown, tap on Export To, and choose your file format. To optimize it for web, choose a vector file type like .svg or a .pdf file.
We’re soon releasing Linearity Move, our animation tool designed for fast and easy marketing motion graphic creation. This means you’ll be able to easily export your logo into Move and animate in seconds.
Animated logos work great for websites and marketing videos that actually convert. Join the waitlist below to get early access.
Learn more about brand identity design
You've journeyed through the process of logo design using Linearity Curve.
Throughout this journey, Linearity Curve's ease of use and efficiency are unmatched, making it a go-to platform for both novice and seasoned designers.
What's next? Your logo is just the start. We have more handy tutorials where this one came from: check out the Linearity Academy for free design courses.
We're all about community at Linearity, so we encourage you to share your logo designs with us. We love seeing how our tutorials inspire new creative work.
Jumpstart your ideas with Linearity Curve
Take your designs to the next level.
Frequently asked questions
When designing a logo, how do I choose my brand colors and fonts?
Making a logo is often the first step in the brand design process. Whether you're creating a company or personal brand, there are a few steps you can take to come up with winning font and color combinations:
- Create a mood board with different colors, typography, and design elements that convey your visual identity.
- Consider color psychology and how different color options align with your brand's personality. For instance, blue often conveys trust and dependability, while red can evoke excitement and passion.
- Think about your brand values and the emotions you want to evoke in your audience. Tools like a color wheel and color palette generator can help you pick a color scheme.
- The choice of font can significantly impact your brand's visual representation. Serif fonts, like Times New Roman, often convey tradition and reliability. Sans-serif fonts, like Helvetica, are seen as modern and clean. Script fonts, like Homemade Apple, can give your brand a personalized and rustic feel.
- Consider the character of your brand, your business niche, and the message you want to communicate. Test different font and design options to see how they pair with your logo, colors, and overall brand aesthetic.
Custom logo design and branding go hand in hand, so we recommend reading up on how to create a brand guide. This document acts as a style guide for your identity design to ensure your brand appears uniform across all touchpoints.
What’s Linearity Curve, and how does it help in logo design?
Linearity Curve is a vector design platform that simplifies the process of creating professional logos. It's suitable for beginner, freelance, and professional designers. Curve is powerful and versatile for handling any digital and print design project.
It offers tools like Background Removal, Auto Trace, a variety of fonts, and customizable layers, making it ideal for illustrators, designers, and marketers.
Can I use Linearity Curve if I'm new to design?
Absolutely. Linearity Curve is designed to be user-friendly, whether you're a beginner or a seasoned professional. Our step-by-step guides and intuitive interface make it easy for anyone to create stunning logos.
What are the ideal dimensions for a logo design canvas?
A standard size like 2000 x 2000 px is a good starting point. It provides ample space for creativity while ensuring your logo remains clear and scalable for different uses.
How important are layers in logo design?
Layers are crucial as they allow you to separate different logo elements for easier editing and adjustment. This is especially helpful when working with complex designs.
Can I import my own images into Linearity Curve for my logo?
Yes, Linearity Curve allows you to import various image formats. You can then use tools like Auto Trace to integrate these images seamlessly into your logo.
What should I consider when choosing a font for my logo?
Consider the brand's personality and the message you want to convey. The font should align with the overall aesthetic of the logo and be legible across various sizes and mediums.
How can I ensure my logo looks professional?
Focus on alignment, spacing, and balance in your design. Avoid clutter and ensure your logo is readable and memorable. Using Linearity Curve’s precision tools can help achieve a professional look.
Is it possible to create a logo in just a few minutes with Linearity Curve?
Yes, with Linearity Curve's efficient tools and features, you can create a basic logo in just a few minutes. However, more complex designs may require additional time.
How can I share my logo design with others for feedback?
Linearity Curve allows you to export your logo in various formats. You can easily share these files with colleagues or on social media for feedback.
Will there be more tutorials like the one for logo design?
Yes, we regularly update our blog and tutorial section with new content, covering a wide range of topics to help you enhance your design skills.
What are some common logo shapes?
Understanding different logo shapes can help you convey the right message about your brand. Here are some common shapes and what they typically represent:
- Circles: Often associated with unity, community, and stability. Brands looking to portray a sense of inclusivity or longevity might opt for circular logos. You may most often see circles used in food and beauty logos.
- Squares and rectangles: These shapes suggest stability and reliability. They're a popular choice for banks and law firms wanting to project strength and professionalism.
- Triangles: Triangles can indicate direction, movement, or progress. Depending on their orientation, they can also suggest stability (when positioned on their base) or dynamism (when positioned on a vertex). These are often used for business services logos.
- Organic shapes: These include more natural, less geometric shapes. They are often used to represent comfort, uniqueness, and approachability. These shapes are a popular choice for homemade product designs and handmade clothing logos.
Each shape can have various interpretations based on cultural contexts and design execution. In Linearity Curve, you can create and experiment with these shapes to find the one that best suits your brand's identity and values.
Sharné is a contributing writer to the Linearity Blog.